Health claims about food products have very specific requirements. The food or a serving of the food must meet certain compositional requirements, depending on the type of claim, and require particular wording to ensure that the consumer gets the full intent of the health claim. Health claims generally centre around the overall diet of the consumer and it is this that must also be communicated. This course pulls together the necessary information needed to make a health claim either on the label or in advertising. And remember - advertising can also mean what you say on your website and also in your social media posts.
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About the instructor
Robyn has over 20 years of experience in food labelling creation and regulatory management. Her experience extends to working with some of the world's premier brands and also with small to medium businesses. Robyn was selected for a specialist secondment to the National Food Authority (the precursor to the present Food Standards Australia and New Zealand).